Friend Connect and social networking

Friend Connect is a revolution in the Google World. This is indeed a great way for internet users to interact with a website and other people at the same time. Because this works as a widget, any blogger or any webmaster can install it easily on its website. Its main functionalities are the following:

  • Your visitors can log in through their Google, Yahoo, AIM or OpenID accounts
  • They can post comments and rank your articles or posts
  • Visitors can share media
  • They can make friends among themselves
  • They can invite friends through other social networks to visit your site!

It doesn’t impact much on SEO because the widget is composed of a script and nothing actually appears in the source code of your page. It’d be interesting to see if using this service gets you backlinks.  I’d guess that it’s unlikely. But afterall SEO is not the only thing, and there are many other benefits such as:

  • People stay longer on your website because they post comments, share media or interact with other Friends
  • Your visitors work for you and get you more traffic by inviting friends. This is definitely something more on top of Digg likes and social bookmarking services
  • It does not require creating a new account and it can potentially attract any user from any other social service!

If you’re planning to use Friend Connect or currently use it, do not hesitate to leave a comment!

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