Online marketing business intelligence

Long time no see, but hey, I’ve been busy   I don’t know if you do the same but everyday I check some RSS feeds through my Google reader (which recently changed its layout). There are two important news that I noticed so far :

• The introduction of Searchwiki
• The introduction of Friend Connect

Search wiki is definitely a turning point in Google policy. I’m actually surprisedwith the fact that they didn’t launch it earlier

We know that Google has taken benefit from Google Analytics, Google toolbar, Google accounts, Google desktop (etc). It gathers and analyses all data on our use of the internet. The information has been already useful and been actually used for improing its algorithm. For instance, the time I take to look at a search engine result page (SERP) until I find what I need, or the number of clicks I do on it, and the number of times I come back to the SERP, are remembered by Google, and are used to determine the most relevant results.

Many Google employees have been manually checking websites and giving grades on their quality. Just like when I worked as part of the Search Quality Evaluation (SQE) team in Google, the grades that the team gives would be pass on to the Google algorithm. Why so? Because what makes Google such a good company is that everything that is done manually always eventually ends up in the hands of engineers. Engineers create a statistical model and then update the Google algorithm.

Google now goes a step further by asking internet users to work for them   SearchWiki permits internet users to log in with their Google account when they need to change SERP the way they want. Many actions are available: making a URL higher in the SERP, adding a URL or even adding comments. Google states that it won’t change the standard SERPs for users who are not logged in. Well, probably not in the short term. But if  thousands of users make the same change in the SERP for the same query, it will be no doubt that Google would take it into account in standard SERPs.

Now the question is, how this is all gonna impact SEO?

I’d say none because Search Wiki will make SERPs more relevant to internet users’ queries. White hat SEO consultants should therefore keep thinking about added value for internet users, keep doing the good work and should not be bothered at all

Have a good week!

Filed under: seo Tagged: | google, searchwiki, seo