Long time no see! I’d like to share my latest finding on twitter to further with my latests posts on the topic: how to use twitter & how to boost your traffic through twitter. Roughly these 2 posts focus on the main features in twitter, tips to create content on the right topic and how to use the right keywords. Today, I’d like to explain various important strategies for businesses and show case studies about the latest trends.
- New or useful apps :
- backtweets: if you are used to looking for backlinks of your website or those of your competitors, you won’t be surprised with this feature for the twittersphere. If you are not, you may be interested in looking for twitter profiles that link to a specific URL for one main reason: apart from the fact that each profile has a PageRank, you may want to know how a specific URL spreads into Twitter. This is a good indication on how good your buzz strategy is.
- Twist: just like Google trends, this application gives a clear indication of the trends of specific keywords and expressions on Twitter. This application also has a feature that aims to compare keywords.
- Tweetreach: this is my favourite! This application shows how many people are exposed to a twitt. Not only giving the information on the number of retweets (RT) or backlinks, it also provides the number of impressions. For instance, I twitted a link to an article on how the internet had shortages recently after reading a very interesting post from Christopher Mingryan. The graph below shows how many people have actually seen the twitt and the contribution of each Twitterer in exposing the twitt:
- Friend or Follow: this website is really simple but will save you time! This enables you to know who you follow but does not follow you back! Export it as CSV!
- case studies:
- Many case studies available online show the various strategies that have so far been successful. The presentation below sums it up very well according to my point of view:
- Last of all, the squarespace case is very important and shows that monitoring its network on social media is also hugely important. Squarespace has been successful in reaching thousands of people promoting its brand only by offering 1 Iphone GS per day for 30 days… To be part of this lottery, one only had to send a post with “#squarespace” in it. A Twitter search shows that “#squarespace” is currently beeing twitter 15 times every 8 minutes:
Voila! Hope this post helps all those who want to start the Twitter journey or go further with their knowledge on this. As a reminder, you may also want to follow me on my Twitter profile where I’m way more active than in my blog! Happy belated independance day to my US readers.
Quick edit [6th July 2009]: I also advise that you take a look at the moonfruit case and the Dell Offers Followers Specials but do not try to get as many followers as possible through spamming because it’ll probably do more bad than good to you in the long run.
Filed under: social media Tagged: | seo, SMO, twitter, web2.0
