Comments for Online marketing business intelligence http://manu-seo.com Sit down, relax and be aware, I'll do the job for you! Tue, 05 Jan 2010 11:55:58 +0000 http://wordpress.com/ hourly 1 Comment on Ingredients to Successful International SEO (part II) by Lee Roper http://manu-seo.com/2009/11/01/international-seo-part-ii/#comment-184 Lee Roper Tue, 05 Jan 2010 11:55:58 +0000 http://manu-seo.com/?p=169#comment-184 Some very good points and an interesting subject to discuss! I think it is also important to ensure a level of business objective synergy occurs with international SEO. This can be achieved by gaining a clear understanding of the website owner’s offline marketing and sales strategies; if a strategy is not clear then an organisation may need help to develop their strategy. All involved need to understand the options available and how each separate acquisition method can generate different results. The following questions should also be considered; Who is the customer? What type of audience will be gained from each acquisition method? Should SEO focus on a specific segment or consumer profile? Should all methods of online and offline acquisition be focused on the same KPIs? Are regional targets varied and should regional sales funnel and conversion targets be different? In different regions, certain products or services could be more popular than others and different teams may require more detailed information about specific aspects of customer activity. This would require reports to be created with internal business objectives in mind, providing information in a clear understandable manor to all stakeholders and sponsors in a format that suits their needs. As much as a website owner can have varying regional needs, the site visitors may also respond more effectively to different sales and marketing messages, imagery and promotions. Regional reviews of landing pages and conversion paths should be encouraged to focus site structure and content around the most successful keywords that provide the strongest conversions on a regional basis. This is only one viewpoint of international SEO and online marketing, it certainly brings some interesting challenges and points to consider! Looking forward to future posts. :) Some very good points and an interesting subject to discuss!

I think it is also important to ensure a level of business objective synergy occurs with international SEO. This can be achieved by gaining a clear understanding of the website owner’s offline marketing and sales strategies; if a strategy is not clear then an organisation may need help to develop their strategy. All involved need to understand the options available and how each separate acquisition method can generate different results.

The following questions should also be considered; Who is the customer? What type of audience will be gained from each acquisition method? Should SEO focus on a specific segment or consumer profile? Should all methods of online and offline acquisition be focused on the same KPIs? Are regional targets varied and should regional sales funnel and conversion targets be different?

In different regions, certain products or services could be more popular than others and different teams may require more detailed information about specific aspects of customer activity. This would require reports to be created with internal business objectives in mind, providing information in a clear understandable manor to all stakeholders and sponsors in a format that suits their needs.

As much as a website owner can have varying regional needs, the site visitors may also respond more effectively to different sales and marketing messages, imagery and promotions. Regional reviews of landing pages and conversion paths should be encouraged to focus site structure and content around the most successful keywords that provide the strongest conversions on a regional basis.

This is only one viewpoint of international SEO and online marketing, it certainly brings some interesting challenges and points to consider! Looking forward to future posts. :)

]]> Comment on Ingredients to Successful International SEO (part II) by Search engine Optimization houston http://manu-seo.com/2009/11/01/international-seo-part-ii/#comment-161 Search engine Optimization houston Mon, 02 Nov 2009 18:41:48 +0000 http://manu-seo.com/?p=169#comment-161 another source of interesting info on International SEO http://www.seo-muscle.com/international-seo-tips/ another source of interesting info on International SEO
http://www.seo-muscle.com/international-seo-tips/

]]> Comment on Ingredients to Successful International SEO (part I) by elmanufico http://manu-seo.com/2009/10/24/international-seo-part-i/#comment-156 elmanufico Mon, 26 Oct 2009 20:33:19 +0000 http://manu-seo.com/?p=155#comment-156 Hey Victoria! I'm glad to see it was helpful :) Keep the good job on SEJ and linkshare! Hey Victoria! I’m glad to see it was helpful :) Keep the good job on SEJ and linkshare!

]]> Comment on Ingredients to Successful International SEO (part I) by elmanufico http://manu-seo.com/2009/10/24/international-seo-part-i/#comment-155 elmanufico Mon, 26 Oct 2009 20:20:35 +0000 http://manu-seo.com/?p=155#comment-155 Hello Davide, thanks for your comment! Seems we indeed have the same interest in international SEO! Looking at your article gave me ideas for my next post (after Ingredients to Successful International SEO part II of course!). Hello Davide, thanks for your comment! Seems we indeed have the same interest in international SEO! Looking at your article gave me ideas for my next post (after Ingredients to Successful International SEO part II of course!).

]]> Comment on Ingredients to Successful International SEO (part I) by Victoria http://manu-seo.com/2009/10/24/international-seo-part-i/#comment-154 Victoria Mon, 26 Oct 2009 18:27:13 +0000 http://manu-seo.com/?p=155#comment-154 Thanks for these tips! I am soooo adding them to my list :) Cheers, Victoria Thanks for these tips! I am soooo adding them to my list :)

Cheers,

Victoria

]]> Comment on Ingredients to Successful International SEO (part I) by davide corradi http://manu-seo.com/2009/10/24/international-seo-part-i/#comment-153 davide corradi Mon, 26 Oct 2009 17:23:58 +0000 http://manu-seo.com/?p=155#comment-153 Emmanuel, good to see that the interest around international SEO is growing. All your points are true: just I m not really sure about the value of most of the geo-localization metatags you've mentioned. here you can find the top 10 factors (in my opinion) to consider when planning an International SEO campaign http://www.seobloom.com/article/111/international-seo-and-geolocation-top-10-factors/ Emmanuel, good to see that the interest around international SEO is growing.

All your points are true: just I m not really sure about the value of most of the geo-localization metatags you’ve mentioned.

here you can find the top 10 factors (in my opinion) to consider when planning an International SEO campaign

http://www.seobloom.com/article/111/international-seo-and-geolocation-top-10-factors/

]]> Comment on Ingredients to Successful International SEO (part I) by elmanufico http://manu-seo.com/2009/10/24/international-seo-part-i/#comment-151 elmanufico Sun, 25 Oct 2009 09:37:02 +0000 http://manu-seo.com/?p=155#comment-151 Bonjour Allan :) Thanks for your comment. If your domain extension is right or if you picked the right geo-targeting option in Google Webmaster tool, Google gets it by itself and you don't have to use geo tags. I would strongly advise that you work on your linkbuilding for optimal results. Bonjour Allan :) Thanks for your comment.
If your domain extension is right or if you picked the right geo-targeting option in Google Webmaster tool, Google gets it by itself and you don’t have to use geo tags. I would strongly advise that you work on your linkbuilding for optimal results.

]]> Comment on Ingredients to Successful International SEO (part I) by Allan Duncan http://manu-seo.com/2009/10/24/international-seo-part-i/#comment-150 Allan Duncan Sun, 25 Oct 2009 06:55:57 +0000 http://manu-seo.com/?p=155#comment-150 Bonjour Emmanuel! Is there really an impact in adding those tags for geolocalisation? Here in Dubai, specially site ranking high which are related to Dubai property doesn't not implement those. Thanks for sharing this. Bonjour Emmanuel!

Is there really an impact in adding those tags for geolocalisation? Here in Dubai, specially site ranking high which are related to Dubai property doesn’t not implement those.

Thanks for sharing this.

]]> Comment on Ingredients to Successful International SEO (part I) by elmanufico http://manu-seo.com/2009/10/24/international-seo-part-i/#comment-149 elmanufico Sat, 24 Oct 2009 15:19:51 +0000 http://manu-seo.com/?p=155#comment-149 Thanks for your comment Hessam. I'll go to cinema first :) Thanks for your comment Hessam. I’ll go to cinema first :)

]]> Comment on Ingredients to Successful International SEO (part I) by Hessam http://manu-seo.com/2009/10/24/international-seo-part-i/#comment-148 Hessam Sat, 24 Oct 2009 15:15:13 +0000 http://manu-seo.com/?p=155#comment-148 Nice overview Emmanuel, looking forward to part 2 :) Nice overview Emmanuel, looking forward to part 2 :)

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