It seems like Google is trying to promote the web for all those out there who have no websites yet. The target being clearly individuals and Small & Medium Enterprises. It reminds me of the former attempt with the so-called Google Pages which didn’t last for too long. Is this service going to turn internet users into new webmasters? We have reasons to think so:

• This new service brings new features such a site-level navigation and headers which are really easy to use and definitely bring more interest to Google Site.
• Internet users are becoming more internet savvy
• Google gained a good experience through Blogger and added network services such as Google friends that make the whole package
• Google is really willing to do so as it would increase its potential network of Adsense friendly websites.

Meanwhile, I tested for a few seconds and i have to say that:

• It has nothing brilliant compared to websites specialised in it.
• It is a bit hard to understand where to click. I mean, would anybody who never ever created a website understand this:

• It is far from being the first Google’s product outside search and most of them never really succeeded. Does anybody remember the last time you used Picassa or Orkut??

Let me know your thoughts!